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Two Harbors is local business owner's 'forever home'

(From left) Deb Wittlief, Alyssa Sines and Amy Jordahl celebrate Jordahl's purchase of the old Human Development Center building in downtown Two Harbors for her State Farm agency. (Photo courtesy of Amy Jordahl)

As a young girl, Amy Jordahl spent many of her summers vacationing at her grandfather's cabin on Hungry Jack Lake. During the 12 hour drive from her home in Iowa, the family always stopped in Two Harbors to check out the lake or the docks.

Jordahl would also usually take time with her family to check on the shops and other businesses downtown. Since that time many of those businesses have either closed or left the downtown area, leaving First Avenue with more than its share of empty buildings and storefronts, but during her visits to Two Harbors, the town carved a special spot in Jordahl's heart.

"I have spent my entire life coming up the shore and vacationing and I just fell in love with Two Harbors," she said. "I had this amazing opportunity to move here and start this business."

While she was still living in Iowa, Jordahl decided to change careers and became involved with State Farm. After learning about the opportunity the insurance company provides its employees to start their own business, Jordahl started the process of becoming an agent. What's more, when Jordahl and her husband were married nearly 20 years ago, they made it their goal to retire to Two Harbors. It wasn't long before she saw State Farm advertise for an agent in Two Harbors, she jumped at the opportunity and in April 2016, she moved her family and opened Amy Jordahl State Farm.

"To discover with State Farm, it's not about pushing policies or quotas," she said. "It's about having a meaningful, personal conversation with a customer about what's important to you and how can I help you protect what's important to you. That's really powerful."

A few months ago, after the Human Development Center moved its office to Lake View Hospital, Jordahl saw another opportunity to move her business downtown. Jordahl said the opportunity to move downtown was dovetailed nicely with why she opened her business in the first place.

"I think it's really important when you are a small business owner, you have to have a why, what's your why," Jordahl said. "We are doing it to protect the lives and the families of those in our community and the other thing is I want Two Harbors to have a prosperous, active downtown again and that's one of the reasons I chose to move our business downtown, to light that baby up."

Jordahl plans to open up her new office by the end of June, but she's not just bringing her insurance agency with her, she's also bringing Dan Gilderman's Century 21 real estate agency with her. The two businesses currently share space on Highway 61 and will continue the partnership in the downtown space.

After years of her job moving her family every few years to different towns and cities throughout Iowa and Nebraska, Jordahl and her family feel like they are in a place where they can put down some roots and settle in for the long hall. She also wants to be a part of revitalizing the downtown area that she loved so much as a child.

"I feel one of my responsibilities is to also give back to our community and working to make the downtown come to life again and bring some business back is one way to do that," Jordahl said. "We're super excited to be in Two Harbors, we call this our forever home. This is it, this is where we've always wanted to be."

Jamey Malcomb

Jamey Malcomb has been a reporter for the Pine Journal since October 2018. He previously worked as a reporter for the Lake County News-Chronicle from 2015-2018. Malcomb is a native of North Carolina and holds a bachelor's degree in English and history from the George Washington University and a master's degree in education from George Mason University in Fairfax, Va. Malcomb moved to Minnesota in July 2012 and worked as a sports clerk and news assistant at the Duluth News Tribune. 

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