Citing a move toward a regional newsroom and efforts to provide more reporting resources to assist the Lake County News-Chronicle staff, publisher Neal Ronquist has announced that the newspaper's Two Harbors office will close permanently at 4 p.m. Friday, Oct. 20.
Ronquist stressed that all LCNC employees will continue producing the weekly paper by covering stories in Two Harbors, Silver Bay and elsewhere in Lake County — and that readers will not experience any changes or interruptions to their paper or its delivery.
"This closing is part of our long-term strategy to consolidate the many units of our group into one team, operating out of one location," Ronquist told employees this week. "This strategy reflects our position as a regional media company and not separate community operations. It also continues the strategy of directing our resources to content generation and sales, and away from bricks and mortar assets.
Reporters Adelle Whitefoot and Jamey Malcomb, as well as advertising representative Bernie Bischoff, will be based out of the Duluth News Tribune office and work remotely from the Two Harbors and Silver Bay communities.
"Adelle and Jamey's news focus will not change," said Rick Lubbers, Duluth News Tribune editor. "They will still cover the city council meetings, the county board gatherings, the sporting events and other happenings that are important to our readers. They will still be engaged in the Lake County communities and make themselves available to readers, such as setting up community coffee hours. The one-newsroom approach to newsgathering will give Adelle and Jamey better backing from our overall newsroom.
"Our commitment to the Lake County News-Chronicle and its readers remains steadfast through this change."
Ronquist echoed that sentiment.
"We remain committed to serving the readers of Lake County through the continued publishing of the Lake County News-Chronicle and the Northland Smart Shopper," Ronquist said. "As we continue to deploy, and refine, our one-team strategy we will employ more reporting resources and more sales resources in the Two Harbors area."
Ronquist noted that other media companies such as TV and radio stations operate from one main base and not multiple locations, focusing on their content and not the location of their headquarters.
"Our business is content generation and business partnerships. We're not a destination business. We deliver our products to front doors and devices," Ronquist said. "I believe our readers are more interested in receiving quality products, and having us active in the community, and less concerned about where our employees office is and how they operate."
The Lake County News-Chronicle can be purchased at many locations in Lake County, including:
• Superior Shores, 1521 Superior Shores Drive, Two Harbors
• Kwik Trip, 1100 Seventh Ave., Two Harbors
• Krist Food Mart, 1321 Seventh Ave., Two Harbors
• Super One Foods, 802 11th St., Two Harbors
• Minit Mart, 831 Seventh Ave., Two Harbors
• Holiday Stations, 333 Seventh Ave. and 1086 Highway 61, Two Harbors
• Finland Co-op, 6648 Highway 1, Finland
• Beaver Bay Mobil Mart, 14 East Highway 61, Beaver Bay
• Holiday Station, 1015 Old Highway 61, Beaver Bay
• Bri-Esa's Convenience Store, 94 Outer Drive, Silver Bay
The Lake County News-Chronicle can also be found online at lcnewschronicle.com.